Fitness and aerobics center „Amazon gym“ sales promotion analysis

Developing public and new technologies increasingly penetrating our lives,a continuous improvement is happening. Improving technology,changes publics attitudes and thinking. Every client becoming more and more exquisite,and require better quality of service,causing competition between service providers. In order to survive in a competitive market,must take all measures to attract customers. Choosy consumers can bring in only sales incentives directly aimed at them. Fitness and aerobics centre \"Amazon gym\" sales promotion is a very hot topic as the company has been operating in the Lithuanian market for more than ten years and providing quality services. However its sales has decreased. Fitness Centre aim is to increase sales through promotional means. This objective of work is to establish sales promotion measures that may increase fitness and aerobics centre \"Amazon gym\" market situation. To solve this problem is to raise the performance targets: To analyze the sales promotion of theoretical terms. To explore consumer opinion polls and analyze to demonstrate the consumers view of the company and its services. Figure out what sales incentives would help to improve fitness and aerobics centre \"Amazon gym\" sales and what sales incentives wouldn‘t help. After the user views and analysis of the survey data we can provide suggestions on how to improve fitness and aerobics centre \"Amazon gym\" sales. 1. Offer to people to bring their friends. This gives the probability that 1 out of 2 will bring their friend. 2. For purposes of discount subscription will attract more customers,because concessions helps people to decide which company to use for exercising